Groupon, Scoopon, Zoupon, Spreets, Living Social, Jump on It, Cudo, Ouffer – you’ve probably heard of at least one of these by now. The concept of daily deals is so popular that we’re now living in a saturated market where a few players dominate the headlines and the rest dominate your inbox.
Let’s face it, we all love heavily discounted consumerism. But how many of you are receiving a daily deal from YOUR favourite restaurant? I think as consumers, we’re starting to get fed up with all the advertising and the overtly promotional offers. What happened to good old fashioned customer loyalty?
What happened to getting a great deal from the Businesses that YOU love?
Foursquare recently hit 3 million users, but already we’re seeing new language such as “Check-in Fatigue”. We’re starting to question the value of these social location-based games, as brilliantly addressed in a fellow bloggers article “Falling out of love with Foursquare”.
Sure I’ve got a bunch of badges, but what am I REALLY getting out of it? Does the Business owner even know that you’re there every day at 9am for your cappuccino & muffin? How long until they hear about Foursquare and get off their arse & reward you for your loyalty? I admit, I still use Foursquare, but I’m hanging out for something new.
Groupon in Reverse
For quite some time, I’ve been wondering how to give the power back to the consumer, let them (& their peers) decide who they want a deal from. I’ve also been wondering how this could be applied to a social game.
I’ve shared this desire with my boss Slade Sherman, founder of Myzerr.com – a Social Network for discounts. Could this concept be tacked on to our platform? Not really. Could we make a kick-ass new product that is the answer to Foursquare Boredom & put the power back in the hands of the beer-holder? Most definitely. Enter the world of CrowdSauce.
CrowdSauce is our answer to all of these problems. It’s a social game. The object? Pressure businesses into giving you a discount. How? Band together with your mates & ask for a discount.
CrowdSauce aims to use the power of the people to get great deals from Businesses that YOU love. You put the pressure on them, get the numbers and we’ll ask them to provide you with a discount. It’s Groupon in reverse, it’s Foursquare that’s been rewired to benefit YOU.
Join the Crowd
How do you join the crowd? CrowdSauce is currently in development and will be launched before the end of the year.
In the mean time, register your interest in our launch at CrowdSauce.com & keep up to date with happenings at our blog. If you’d like to participate in the beta testing program, shoot me an email: bmarsh [!at] myzerr [!dot] com.