As CTO of Myzerr, my main role is managing the development of our website, however I also have a secondary focus – SEO. We all know that content is king, content will make or break a website’s SEO strategy, without it you are nothing to the Google Gods. Speaking of which, the Google Gods love WordPress & an upto-date blog, so without further ado, lets talk about optimising your blog. (in the laziest, easiest way possible)
Platinum SEO Pack
First off the bat, install Platinum SEO Pack – its simple to use, requires very little maintenance & automatically performs a bunch of useful functions. It’s also great for an SEO novice, because it performs some great functions without needing to do anything. It allows you to set automatic meta tags based on dynamic info but also override these tags for specific posts which is great if you are optimising a post for long-tail keyphrases,
SEO Smart Links
Imagine I said to you that you could magically link up ALL of your blog posts, with anchor text links to specific pages & continue to have this automatically occur from now on? Yes we can.
SEO Smart Links is a little gem I stumbled across when developing a longtail keyphrase strategy for a client, which had almost endless possibilities for traffic from an almost endless list of keyphrases (500 to be precise!)
Basically SEO Smart Links works like this, you create a list of keywords / phrases that you want to rank for, for a particular post, page or even web page. The list is simple, in a comma seperated fashion, with the last value being the URL that you want to rank for. SEO Smart Links will then go back over every post / page you’ve ever wrote & link these keyphrases to that specific page! Neat huh? It will also do this from now on, for future posts.
You can set how many links per page & how many links per URL (it could get spammy!). The plugin will scan your post / page for these keywords & will use the keyword(s) that are the closest to the start of your list, so you can either focus on generic terms first, or focus on longtail first. (basically allowing you to set a priority of keywords)
Google XML Sitemaps
Google XML Sitemaps simply creates an XML sitemap for your blog, updates it everytime you post a new article, then pings the major XML notification services. (i.e. Alerts the Google Gods)
You’ll have to create a blank XML file called “sitemap.xml” then chmod it to 777 so that the plugin can write to it.
Not really a plugin, but a common mistake is to ignore this. My preference is to set Permalinks to a custom structure:
This ensures that you have friendly, re-written URL names that include the category that you are posting about & the title of the article. If you already have Platinum SEO Pack installed, it will automatically redirect the old Permalinks for you, avoiding those nasty 404 errors, which the Google Gods like to punish you for.
So I hope this article has been useful, I see these plugins / settings as being essential to any blog as part of your online SEO / content strategy.